Made Identity creates new campaign for the Tonhalle Orchestra Zurich

The Tonhalle Orchestra Zurich is playing a big open-air concert at the Münsterhof in June. The Made agency was allowed to develop the campaign for it.


While everyone is bawling Public Viewing, the Tonhalle Orchestra Zurich invites you to Public Listening. Shortly before the World Cup, the internationally renowned orchestra presents itself live at the Münsterhof as part of the Zurich Festival. To promote the concert beyond the classical target group, Made puts the star ensemble of the evening in the center and the date of the event becomes the back number: Bringuier conducts, Wang solos, Prokofiev and Ravel deliver with their works the steep pass for an unforgettable concert experience under the open sky.

The "other big event" almost put a spanner in the works of the concert evening. The World Cup match between Switzerland and Brazil was scheduled to take place on the announced date of the concert. Because they did not want to run the risk of playing in front of empty seats and with only part of the orchestra, the concert was moved forward without further ado. Thus the musical evening becomes the unofficial overture for a world-champion summer.


Responsible at the Tonhalle Society Zurich:Ilona Schmiel (artistic director), Michaela Braun (head of marketing and communication), Tanja Cvetko (project manager marketing).Responsible at Made Identity:Adrian Glatthorn (Creative Direction), Georg Gadient (Strategy), Ivana Jankovic (Project Management).

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