The House for Cembra Money Bank: when the time comes

A loan is not taken out lightly, but after careful consideration. For example, when it's time for further education, a move or a larger car for the family.

It's very specific situations in life that make you think. In the new campaign for Cembra, this core idea comes to life: The moment when one considers a loan is surprisingly dramatized in humorously told stories. The focus was deliberately placed on three core topics - further education, housing and mobility.

At the center of the stories are self-determined customers, shown with a wink at the time of their decisions. And brand ambassador Christa Rigozzi knows the answer to the punchlines: "Your credit. Simply Cembra."

Marco Giardina, Head Marketing B2C at Cembra, on the new campaign: "With the new central idea "When it's time ..." we pave the way for a long-term communication to sharpen our brand, products and offers. As a communication platform, it allows us a high degree of flexibility and substantial storytelling - also in close interaction with our brand ambassador Christa Rigozzi."

The fully integrated multichannel campaign launched from 21.05.2018. The House developed, among others, three TV spots, posters, digital OoH ads and numerous display, social media and mobile ads linking to several topic-specific landing pages.

Responsible at Cembra: Marco Giardina (Head Marketing B2C), Carolina Drago (Marketing Specialist). Responsible at The House: Grischa Rubinick (Executive Creative Director), Patrick Meyer (Creative Director Copy), Roger Dobmann (Senior Art Director), Carolin Widemann (Art Director), Paul Gutjahr (Junior Art Director), Laura Jaggi (Graphic Designer), Nico Podgorny (Director Consulting), Andreas Jorgella (Strategy & Business Development), Sebahat Derdiyok (Agency Producing & Art Buying). Film: Coblestone Filmproduktion, Pieter Lony (Executive Producer), Axel Laubscher (Director), Mathias Schöningh (DOP)
Photographer: Markus Müller.