Havas sends Xhaka, Embolo and co on Russian course

Havas is getting the national team ready for the 2018 World Cup in Russia in a social media campaign for Credit Suisse.


Credit Suisse has been a partner of the Swiss Football Association and all junior and senior national teams for 25 years. The motto for the anniversary is "For the national teams. For young talent. For Switzerland". In addition, the Football World Cup is just around the corner. Time, therefore, to really prepare our national team for everything. For this reason, Credit Suisse is sending the players to a training camp of a different kind: a Russian course.

You've never seen our stars like this before. The social media campaign shows in six online spots how our football stars are drilled under the strict guidance of a teacher and cram the most important Russian phrases in order to be able to get by in Russia. All with a good dose of humor. The clips will be shared on Credit Suisse Facebook, Instagram and YouTube channels.

In addition, competition spots were created for social media in which our players challenge the users with quiz questions - in order to make all fans fit for the World Cup. Those who have the right answers and take part can win signed fan merchandise.

TV sponsorship, TV commercials and POS subjects, which will be used in Credit Suisse branches throughout Switzerland during the World Cup, round off the campaign.


Responsible at Credit Suisse: Sandra Caviezel, Mira Song, Michael Rütti (Sponsoring), Marisa Piffari, Kristel Gschwend (Advertising). Responsible at Havas: Frank Bodin (overall responsibility), Patrick Beeli (creative direction), Patrick Bucher (text), Willem Baumann (AD), Davide Schenker (graphics), Claudia Sigg (consulting), Constantine Wrage (FFF), Filmgerberei (production).

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