VBZ personnel campaign rolls out in all vehicles

Ruf Lanz has created a new recruitment campaign for VBZ with five subjects.


In addition to corporate communications, Ruf Lanz is also responsible for the creation of the VBZ personnel campaigns. Because today, employers are also in an attractiveness competition. VBZ won many motivated new employees with its pointed personnel communication. And, incidentally, numerous awards: Among others, three HR Excellence Awards and the European Change Communications Award.

Now Ruf Lanz is recruiting drivers for VBZ. And directly behind the future workplace: on the so-called driver back wall posters in all streetcars, trolleybuses and buses.


Responsible at VBZ: Silvia Behofsits (Head of Corporate Communications), Ursula Heiniger (Project Manager Corporate Communications), Bruno Perucchi (Head of Central Services), Sherin Varghese (Business Support Corporate Communications). Responsible at Ruf Lanz: Markus Ruf, Danielle Lanz (Creative Direction), Isabelle Hauser (Art Direction), Andreas Hornung, Markus Ruf (Text), Armin Arnold (DTP), Anita Roth, Ursula Jaag (Consulting).

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