Ogilvy & Mather looks closely at the mouths of the target groups for Stimorol
Ogilvy & Mather setzt die neue, zielgruppengenaue Stimorol Online-Kampagne für Mondelez in Szene. Das Konzept basiert zum einen auf dem bestehenden Claim «Trau’ dich, den Mund aufzumachen» und zum anderen auf dem Insight, für welche Situationen es bei Youtube die meisten Suchanfragen gibt.
Who doesn't know those awkward moments when you're desperately searching for the right words? Enter Stimorol! More precisely, the Stimorol Ranger. The hero who not only saves the day with the inspiration for the right statement at the right time, but also with the right Stimorol product.
For the online campaign, YouTube search terms were analyzed in connection with situations in which it is important to find the right words. In these situations, e.g. on a date or at a job interview, the Stimorol Ranger literally kicks into action with kettledrums and trumpets. Together with his sheepdog, he helps the protagonist to find the right words and to dare to open his mouth.
A series of bumper ads, which are also based on search terms and take certain contexts into account, attracts additional attention from target groups looking for online inspiration for specific situations. The ads each showcase a Stimorol product together with a perfectly coordinated "dare to open your mouth" inspiration.
The online campaign has been in use since March 2018.
Responsible at Mondelez Switzerland: Justyna Biernat (Senior Brand Manager Gum & Candy DACH), Saara Gerber (Jr. Brand Manager Gum & Candy CH). Responsible for implementation: Ogilvy & Mather.
