Contexta launches the AC/DC barbecue anthem for Coop

For the third time, Coop has teamed up with the Bernese communications agency Contexta for the barbecue season. The jointly developed campaign strategy remains the same: the main thing is grilling with a focus on barbecue food, on self-actualization, on activation.

This summer, however, Coop and Contexta are turning up the barbecue flame once again. And they're doing it with the barbecue anthem "Thunderstruck" by AC/DC. A cross-media campaign was created around this legendary original song, from TV commercials and bumper ads to POS appearances in Coop stores. With the barbecue anthem, Coop cheers on barbecue-crazy Switzerland and says one thing above all: Don't be a spectator - be a doer!

Coop butchers are playing a central role in the campaign again this year. As experts, they not only stand for Coop's meat expertise, but also directly invite customers to visit the Coop butcher's shop with promotions and personal advice.

Responsible at Coop: Thomas Schwetje (Head of Marketing/Digital Services), Sacha Zuberbühler (Head of Marketing Communications), Vanessa Finzer (Head of Advertising), Roland Frefel (Head of Category Management/Procurement Fresh 2), Marc Weber (Overall Project Management), Oliver Johnson (Head of Digital Marketing), Anja Kapust (Project Manager Online Advertising), Rahel Kühne (Project Manager Social Media), Simon Flatt (Head of Media), Karin Heliopoulos (Head of Media Classic), Fabian Schneider (Category Manager Meat). Responsible Lead Agency: Contexta. Responsible for music & composition: Roman Camenzind (Executive Producer), Fred Herrmann (Mixing Engineer), Noemi Mathis (Project Management HitMill). Responsible at Farner Brand Communications: Nina Krucker (Conception). Responsible at TWmedia: Stephan Küng (Managing Director). Responsible for TV production at Pumpkin Film: Justin Reardon (Director), Stefanie Brand (Producer). Photography Culinary: Oliver Bartenschlager (Photographer) . "Thunderstruck": Lyrics & Music: Malcom Mitchell Young / Angus Mckinnon Young
©Australian Music Corporation Pty Ltd / BMG AM Pty Ltd / BMG Rights Management (Australia) PTY LTD Courtesy of BMG Rights Management GmbH .