Tartare Pure Mouss is an easy-to-use cream cheese with a distinctive airiness, made from 100 percent natural ingredients. The new product expands the classic Tartare product range and is available in three flavors: "Natural", "Horseradish" and "Cucumber & Dill". In addition to its fine taste, the new Pure Mouss particularly impresses with its especially airy texture.
This texture is thus also the focus of the communication and is dramatized in advertising under the motto "surprisingly airy". Short films show a person looking into a cup in surprise. After a cut, the viewer sees the reason for the surprise: the new Pure Mouss is particularly airy. The surprised facial expression is also prominently featured in the F12 and F200 posters.
The campaign includes three 10" TVCs, a 15" version of the TVC that is used online, an OOH poster motif as well as various other on- and offline advertising media with which the young target group is reached at numerous touchpoints.
Responsible at Savencia Fromage & Dairy Suisse: Christine Lefebvre (Directrice générale), Laurye Hienne (Brand Manager), Maxime Girardot (Junior Brand Manager). Responsible at Notch Interactive: Sören Schröder (Creative Direction), Gabriel Schuster (Art Direction), Judith Maurer (Copywriting), Matthias Müller (Strategy), Mark Becher, Charlotte Hottinger, Lara Schoettel (Account Management). Film Production: Onfilm; directed by Justin Bodenkamp; Photography: Aico Lind.