Coop Bau+Hobby has brought forward the start of spring with Havas
Spring began this year already on February 19. Coop Bau+Hobby offered spring pioneers many products and special promotions for garden, home and hobby. Customers were able to indulge their passion earlier than usual, no matter what the weather was like.
This advertised a wide-ranging campaign. In the TV commercial, a flagpole was rammed into snow-covered ground. The snow melted all around in no time at all and within seconds flowers and blooming nature sprouted from the earth. The professionals from Coop Bau+Hobby ushered in the spring. As a further measure, the agency responsible, Havas, designed a spring key visual that could be seen in various print ads - for example on the front and back pages of 20 Minuten - and was used in the form of POS material as well as in newsletters and online. Furthermore, various practical tutorials on home and garden were made available to customers on the website. The campaign bore fruit: despite a lot of precipitation and still rather cool temperatures, many spring fans made the pilgrimage to the stores to take advantage of the offers.
After winter is before summer. Once again, our pioneers are ahead of their time: Coop Bau+Hobby already has everything for the hot season. For example, customers can find attractive special offers week after week on and offline in the large Macheragenda. A key visual has also been developed for this season, showing the summer pioneers in action. So summer is already just around the corner. And Coop Bau+Hobby remains true to its principles. True to the motto: We help make. All year round.
Responsible at Coop Bau+Hobby: Christoph Theler (Head of Coop Bau+Hobby), Felix Stocker (Head of Communication/Advertising), Zorica Jurkovic (Project Manager Advertising). Responsible at Havas: Frank Bodin (overall responsibility), Patrick Beeli (creative direction), Martina Miani (art director), Mathias Bart, Patrick Bucher (text), Helen Ingold (graphics), Caroline Ronzani, Alexandra Cron (consulting), Peter Schäfer (strategy), Claudia Bont (d+p). All in Productions (photo production), Jonathan Heyer (photographer), Stephan Riederer (image editing), Detail AG (image editing), Boutiq (film production), Nexum (microsite).
