Calanda Radler is better than licking wrists
The Calanda Radler product line offers two new flavors. Publicis promotes the mixed drinks with a campaign.
Dogs pant, elephants fan their ears, monkeys lick their wrists, and dragonflies cover the sun with their butts: when it comes to cooling off naturally, the animal world has come up with quite a few ideas. This evolutionary ingenuity forms the basis of the new campaign for the Calanda Radler product line, which in addition to the familiar lemon variant now also includes the flavors elderberry-mint and wild berry-lime.
The main protagonists of the campaign are again the two sympathetic Graubünden, who already had to make last summer a little more bearable (Werbewoche.ch reported). In numerous spots this year, they ponder various nature-inspired methods of cooling down. And after thorough examination, they always come to the conclusion that there is no more natural way for people to cool down than Calanda Radler with its 100 percent natural ingredients.
The campaign started in mid-April and will be on display throughout the summer.
Responsible at Calanda: Christian Weise (Marketing Director), Isabel Einhorn (Group Brand Manager),
Sami Ackermann (Brand Manager), Caroline Senn, Stefan Steiner, Oliver Breininger (Junior Brand Manager). Responsible at Publicis: Peter Brönnimann (Creative Direction), David Lübke (Text), Sandy Pfuhl (Art Direction), Nicolas Leuthold (Graphics), Matthias Koller (Managing Director), Angelos Apostolidis, Claudia Ziltener (Consulting), Thomas Wildberger (CEO). Responsible at Prodigious: Suzana Kovacevic (TV Producer). Production: CZAR Film AG Zurich (film production), Simon Verhoeven (director), Christian Rein (camera), Thorne Mutert, Thomas Klenke, Julia Weber (producer), Jingle Jungle (sound studio).
