Unburdened thanks to the right partner - and the right personal loan

Cashgate focuses even more on customers in the new campaign created by tbd.


Personal loans are a much-discussed and controversial topic. Cashgate attaches all the more importance to reliable banking partnerships, careful verification, as well as transparent conditions and offers. Thus Cashgate stands out clearly from other offerers: Away from pure consumption, towards service, responsibility and reliability. This ensures that cashgate customers can move through life more easily.

Two new films and print motifs stage this feeling with normal people who move through everyday situations unencumbered and light-footed. The idea and concept for the campaign came from the tbd. agency, which was also responsible for its realization. The films were realized by Pool Films with director Daniel Börjesson and photographer Per Kasch. The films are used in various online applications, social media adaptations and on TV. The campaign is complemented by various content elements, POS measures and specific print applications.

Responsible at Cashgate: Axel Liebe (Head of Marketing & Business Development cashgate); Desiree Guzman (Marketing & Communication Manager cashgate). Responsible at tbd.: Sandro Nicotera, Tom Seinige (Creation), Susan d'Erlanger, Alexandra Niggeler (Strategy, Consulting), Alexandra Niggeler (Art Buying, Agency Production), Jens Derler, Joe Berger (Pool Films, Production), Daniel Börjesson (Direction), Per Kasch (Photography), Jan Metteler (DoP), Philippe Arber (Making of), JingleJungle (Sound), Südlich-t (Postproduction), Webrepublic (Media, Banner Production).

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