Fresh snow for 4Motion

KSP promotes VW's 4Motion models with a poster campaign.


Winter time is 4Motion-time. Because if you're heading for the mountains and want to drive over mountain passes and gondola parking lots without the hassle of snow chains, you've come to the right place. The new VW T-Roc and the new VW Golf 4Motion are for true ski stags and real snowmen. The poster campaign can be seen in ski resorts throughout Switzerland from November 2017 until the end of March 2018. Lucky who makes it there without snow chains thanks to 4Motion.


Responsible at Amag: Peter Schmid (Brand Director Volkswagen); Giselle Vaugne (Head of Marketing Volkswagen). Responsible at KSP Krieg Schlupp Partner: Benny Goldstein (creative director); Daniel Zehnder (text); Michelle Mancina, Florian Kech (graphics); Franziska Saxer (consulting management); Nina Stebler (consulting); Noemi Rubera (DTP); Carioca Studio at Visualeyes International (CGI); Craft367 (litho); Daniel Krieg (overall responsibility).

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