The customers of the competitor Do it + Garden are directly addressed on one motif. Jumbo promises free parking in addition to the same product range. The second ad establishes Jumbo as the Swiss DIY market par excellence: The Baumarkt of Switzerland. The posters are set up on mobile billboards directly in front of the giant mall's front door. As long as no one complains.
Responsible at Jumbo-Markt Switzerland: Jérôme Gilg (CEO), Fabian Rauber (Head of Marketing). Responsible at Alpha 245: Patrick Senn, Mario Moosbrugger (CD), Fabian Seiler (art direction), Daniel Belser (realization) Sylvia Kohler, Katrin Streb (consulting), Walter Tagliaferri (overall responsibility).