Financial news agency AWP launches brand campaign

The AWP news agency wants to raise its profile with an advertising campaign. Anyone reading news about the economy and markets should know what the abbreviation AWP stands for, which is used to identify the reports of Switzerland's leading financial news agency.

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Together with the branding agency Lumina, a cross-media campaign was conceived that picks up on terms from the business world. The aim is to draw the attention of financial professionals and people interested in finance to the AWP brand. The campaign includes posters, advertisements and measures on social media platforms. The latter are being managed by the Xeit agency.

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Responsible at Lumina: Tarja Zingg (concept, text, creative direction). Responsible at Xeit: Simon Künzler (Social Media).

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