Klar creates the launch campaign for Virgin Radio Switzerland

AZ Medien has been operating the radio station, which belongs to the global Virgin group, on two channels via DAB+ and web radio in German-speaking Switzerland since this week. Klar implements the appearance for the Swiss launch campaign.


Cymatic visuals - musical sound waves that form particles into symmetrical patterns - were used to design and realize various static and moving advertising materials. In addition to posters and advertisements, these include a clip for cinema, TV and web as well as various online advertising materials.

Responsible at Virgin Radio Switzerland : Florian Wanner (Managing Director Radio), Barbara Novak (Head of Marketing Radio), Nicola Bomio (Head of Programming Radio). Responsible at Klar: Marcel Benz (Strategy/Consulting), Lionel Büttner, Peter Trüb, Manuel Griestock (Creation) Emmi Lichtenhahn (Music Composition), Pascal Hofer (Motion Design)

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