Notch Interactive creates Olympics campaign for Rivella
As a sponsoring partner of Swiss Olympic, Rivella zhas launched a limited edition with a special bottle design. In addition, each bottle contains a winning code. The limited edition and the competition are being promoted primarily via social media. The campaign was developed by Notch Interactive.
From February 9-25, 2018, the 23rd Olympic Winter Games will take place in the South Korean city of PyeongChang. As a sponsoring partner of Swiss Olympic, Rivella has launched a Limited Edition with a special bottle design for the occasion. In addition, each bottle contains a winning code. The limited edition and the competition are being promoted primarily via social media. The campaign was developed by Notch Interactive.
During the campaign period, a wide variety of different content pieces will be played out to the sports-loving target group. These include interviews with the athletes, short films presenting the Olympic disciplines, infographics with curious facts about the Olympics, and "Korean wisdom. All formats have a high entertainment factor and come with a wink. At the same time, the campaign, which was specially designed for social media, promotes the limited edition and motivates users to visit the landing page where they can enter the winning codes.
According to the Olympic idea, there are no losers in the competition: Every participant who does not receive one of the 100,000 non-cash prizes will receive a video as a prize that has not yet been seen in the campaign. The 23rd Winter Olympics will be held in the South Korean city of PyeongChang from February 9-25, 2018.
Responsible at Rivella: Thomas Warring (Head of Marketing), Lisa Schürmann (Junior Brand Manager).Responsible at Notch Interactive: Sören Schröder, Markus Hammer (Creative Direction), Marco Klein, Lara Klopper (Art Direction), Ulrike Schumann, Judith Maurer (Copywriting), Romina Lemmert, Dominik Véron (Account Management). Film production: Wirz Fraefel Paal; Matthias Lüscher.
