Farner and TCS start the new year stylish and healthy with Made Visible
Farner is responsible for the co-branding of Made Visible and Adidas City Runners, as well as the campaign that drew attention to the need for visible clothing for the TCS brand at the turn of the year.
Especially in the winter months, the number of accidents caused by poor visibility on our roads increases. Made Visible, the lifestyle brand developed by Farner Consulting for the TCS and BFU prevention campaign, has long been proving that better visibility can also be fashionable with its numerous digital activities.
In addition to the current collaborations with Siroop, SportXX, Rukka, On running, Kreando, Kollegg, Namuk and Doodah - to name but a few - Adidas City Runners has been acquired as a new partner. The campaign kicked off with the Adidas City Runners at the Zurich New Year's Eve Run.
Dress responsibly - more safety, even in excessive moments
It can get exuberant and excessive when we're out on the streets celebrating New Year's Eve. The Made Visible "Dress responsibly" campaign encourages us not to sacrifice good visibility even when we are in a party mood. The motifs were in use at the turn of the year.
Responsible at TCS: Helmut Gierer (Campaign Manager TCS), Barbara Sutter (Campaign Manager), Susanne Zotter (Junior Campaign Manager). Responsible at Farner Consulting: Andrea Löpfe, Antonella Werder, Ceng Dirlik, Elena Scacchi, Grégory Gourdou-Labourdette, Lukas Abegg, Marco Cavalli, Marco Werder, Markus Maurer, Marvin Vrdoljak, Pascal Blank, Peter Thieu, Roman Beer, Senada Haralcic, Sibylle de Marin de Carranrais (Digital/Online), Angela Bönzli, Dino Demarchi, Janine Zundel, Lisa Widmer, Lucian Cadalbert, Magdalena Oberli, Martin Böni, Renato Steck (PR and consulting), Jonas Mahrer, Nina Wick, Rebecca Gerritsen, Roland Szabo, Tjabrina Penazzi (creation), Dirtje Hüttmann, Jelena Marjanovic, Susanne Bader (events), overall management: Philipp Skrabal (Chief Creative Officer), Michel Grunder (Head of Farner Bern), Daniel Jörg (Head of Digital & Research), Irena Grunder (Campaign Manager).
