Leo Burnett Switzerland lets local heroes promote Rivella

Soon after the company was founded in the 1950s, the brand established itself as an integral part of Swiss ski resorts. Not only as the most popular thirst quencher, but also as a supplier to the catering trade and partner of ski schools. In Arosa-Lenzerheide, Adelboden-Lenk, Engelberg, and Nendaz in particular, these commitments continue to this day.

To kick off this year's winter season, Leo Burnett Switzerland developed an OOH campaign that picks up on the unique brand tradition. For this purpose, four local heroes from the partner regions were portrayed, who are a permanent fixture in "their" village and can now be seen on billboards there. "Belongs here" - more words are not needed to express the feeling of special solidarity.

Jakob "Köbi" Schranz is contesting his 45th season as a ski instructor in Adelboden this winter and has the rank of superstar for the children. Andreas "Heili" Heilmann maintains the bike and hiking trails around Arosa and knows the landscape like no other. Gaby Fournier is inseparably linked to Nendaz as a village original and manager of various sports stores. And Gusti Imfeld from Engelberg is as much in demand as ever as a mountain guide. All of them fascinating personalities with whom further activities are planned for next year.

Responsible at Rivella: Thomas Warring (Marketing Manager), Michael Nussbächer (Brand Manager), Lisa Schürmann (Brand Manager). Responsible at Leo Burnett Switzerland: Axel Eckstein (Executive Creative Director), Christoff Strukamp, Mathieu Chollet (Text/Art Direction), Dominik Mätzener, Ramon Alder (Consulting), Suzana Kovacevic (Art Buying); Cyrill Matter (Photography).