Republica launches the overall campaign for the Top4 ski pass

They whine, nag, observe or sing about the beautiful Bernese Oberland: the three main characters of the social media campaign. In 15 different video clips, a Bernese bear, a Grisons ibex and a Valais cow advertise the Top4 ski pass. The video clips are designed as a mini-sitcom. From September to December, a new episode was posted on Facebook and Youtube every week.

Live Challenge: Bernese Oberland is looking for the coziest person in Zurich

In the campaign, the Bernese Oberland declares war on the Valais and Graubünden with a lot of humor. But Zurich residents were also addressed directly. On October 26, six selected candidates had to show in a live challenge at Zurich's main train station whether they are as jovial as the Bernese. They endured 6 hours and 66 minutes in a gondola and mastered various challenges. The live action was supported by Radio Energy Bern and Swiss celebrities, including Tanja Frieden, Gian Simmen and Matthias Glarner cheering on the candidates in the gondola. For musical entertainment, Bernese singers Ritschi and "Zürimaa" Dodo performed.

In addition, banners and advertisements promote the offer. On the specially created website Top4.ski users can order ski passes, book hotels and access information about the four ski resorts. The aim of the campaign was to sell 20,000 ski passes in advance by December 15. To date, 32,000 have been sold.

Responsible for the overall campaign of the Top4 ski resorts: Matthias Bütler (Head of Marketing Jungfrau Railways Management). Responsible at BE! Tourism: Harry John; Director, Mélanie Schmutz; Marketing Manager. Film production: Def Kallen. Bear: Dominik Gysin. Capricorn: Dominique Jann. Cow: Mike Imseng.