Leo Burnett makes it shake: WOZ app causes unease
The weekly newspaper promotes its app in the cinema and online. The campaign was created by Leo Burnett Switzerland.
Anyone who wants to read the weekly WOZ on their tablet or cell phone can now download the user-friendly WOZ app. In concrete terms, this means that WOZ, with its clear and pointed opinions to the left of the mainstream, can now also be read digitally on mobile devices. In this way, its reporting critical of business and corporations will find an even wider reach in the future, and thus make companies feel uncomfortable. It is precisely this aspect of journalistic work that the new film for the WOZ app visually implements in an amazingly simple way: By reinterpreting the typical wobbling of apps before deletion into a "trembling" of companies and organizations.
The film is running in select theaters, as banners and on e-panels, and is being used for regional and contextual targeting on FB, as well as install ads on Facebook and Instagram.
Responsible at WOZ: WOZ Marketing (Claudia Gillardon, Camille Roseau). Responsible at Leo Burnett Switzerland: Ilija Gautschi (AD), Urs Schrepfer (text), David Fischer (CD), Martin Stulz (ECD), Elisa Stahel, Michael Gassler (consulting); Tillo Spreng (camera/editing), Jingle Jungle (sound); subtlety: Moritz Friess (digital app marketing).
