"The first time": Takahira cooks his first Rösti for Betty Bossi
Rod Kommunikation creates the new cooking series "Das erste Mal" for Betty Bossi. Here, immigrants venture into traditional Swiss dishes for the first time.
With the kitchen helpers from Betty Bossi, cooking becomes child's play with a guarantee of success. Even if you've never heard of the desired dishes before. Takahira from Japan and Vikram from India prove this in an entertaining way. The stars of the first two episodes of a new web cooking series still have the astonishment of Rösti and Chässpätzli written all over their faces. But with charm and creativity, they master this challenge in no time. In this way, Rod not only promotes the helpful kitchen appliances of the long-established Swiss company to a younger and urban audience, but also makes a contribution to integration quite incidentally, and with a wink.
The short films will be distributed via YouTube, other social media channels and selected online placements in the cooking environment.
Responsible at Betty Bossi: Isabelle Zehnder (Head of Marketing), Aled Evans (Head of Advertising/Sales). Responsible agency: Rod Communication (conception, creation and realization). Responsible at Shining Pictures: Sophie Toth (Producer), Alessandra Dolci (Junior Producer), Jyri Pasanen (Director). Media: The whole Media, Sven Däschner (Online Media Planner).
