This year Swisscom makes the gifts
This year's Swisscom Christmas campaign was created by Heimat Berlin and produced by Stories.
Anyone who turns away Santa Claus at their own doorstep must have a really good reason: and Swisscom provides it. Because Swisscom is offering such great gifts this year that some people don't have to rely on Santa Claus this time, but can get the surprises for their loved ones themselves. This - and with a wink - is how the new Swisscom commercials currently on TV work.
The three TV spots are complemented by billboard and print motifs, as well as online measures and placements in cinemas. The agencies responsible are Heimat, Berlin and Zurich, and MediaSchneider. The films were realized with the director Jan Bonny and the production Stories. (pd/hae)
