The singing pralinés boxes from Chocolat Frey are back
Leo Burnett and Chocolat Frey continue last year's Christmas campaign. The sweetest Christmas choir in the world gets support from Marc Sway.
Chocolat Frey's Pralinés Box Choir caused an international sensation last year. Such success cried out for a comeback. That's why the prestige pralinés were to get a stage again this Christmas - but a new song was urgently needed.
The Pralinés boxes can no longer hear last year's "Jingle Bells". Marc Sway frees them from their band and sensory crisis. In three spots, you can follow how the likeable singer rebuilds the choir. In the fourth spot, the music video, we find out whether the coaching was worth it and what the final musical result sounds like: The gospel song "Oh Happy Day" is reinterpreted by Marc Sway & The Prestiges.
This year's films focus anew on individual characters: The chorus includes, for example, a rocker, a diva, a particularly shy chick and a man from Graubünden, but unfortunately no one understands him. But it's not only because of them that the spots are worth watching: The music video also contains the answer to a competition question. The prize is a box of Prestige Pralinés signed by Marc Sway.
The films can be seen starting December 1 on Migros.ch/frey. They will be advertised for three weeks as pre-rolls and banners as well as via the various online advertising media of Migros and Chocolat Frey.
Responsible at the Federation of Migros Cooperatives: Roman Reichelt (Head of Marketing Communications Directorate), Nadine Hess (Head of Brand Management & Product Range Profiling), Alexander Herrmann (Head of Product Range Profiling), David Wallmer (Project Manager Product Range Profiling), Martina Winterhalter (Trainee Marketing Communications), Marlon Chng (Project Manager Digital Communications), Daniela Zürcher (Junior Project Manager Digital Communications), Christian Keller (Project Manager Media). Responsible at Leo Burnett Switzerland: Martin Stulz (ECD), David Fischer (CD), Franziska Pennington (text), Barbara Hartmann (art direction), Michael Gassler, Elisa Stahel (consulting); OMD (media agency). Music: Marc Sway, Lars Christen (music production). Film production: EQAL Visual Productions; Director: Beat Hösli; Producers: Lea Rindlisbacher, Philippa von Wittgenstein, Valentin Altorfer (Head of SFX), David Stolz (Assistant SFX), Niklaus Rüegg (Assistant SFX), Ralph Baetschmann (DOP).
