Nexum creates digital advent campaign for Coop Hello Family Club
Christmas means contemplation, joy - and presents. Coop is now offering all this to members of its Hello Family Club and those who want to become members with a new Advent promotion.
On a Microsite Nexum has illustrated the fictional Swiss mountain village "Schneelisberg. In the run-up to Christmas, visitors can help to gradually prepare the village for the holidays. In return, they get the chance to win attractive prizes every day.
The picturesque Schneelisberg is snowed in and quite chaotic. Luckily, the Noëlinis are there. The protagonists from this year's Coop Christmas campaign ("Wo Wiehnachte deheime isch") - also implemented by Nexum Digital - lend a hand. But they can't do it all by themselves. So visitors to the microsite help them with daily tasks to find Ole the snowman's lost carrot nose, to clear a manger of snow or to get the ski lift running again. The prizes include high-quality material prizes as well as vouchers for family vacations or gym memberships.
The Nexum team accompanied the Advent campaign from the initial conception, through the design including illustration, to the technical implementation. In addition, Nexum created the corresponding advertising materials - here, Coop focused in particular on promoting the campaign via Facebook and YouTube.
As a special feature, visitors will have the opportunity to stay informed via WhatsApp on all news, tasks and prizes related to the Advent campaign.
