Zurich Airport and Rod bring snowmen to life
If you don't get your presents early, you have to be prepared for overcrowded shopping centers and city centers without parking spaces. Or you can follow the Christmas campaign created by Rod at Zurich Airport and shop in the shopping paradise for the whole family, which is open every day.
For Zurich Airport, Rod Kommunikation is bringing 24 man-sized snowmen to life this winter. They are as diverse and varied as the airport's offerings and blend into the hustle and bustle of the airport in a variety of surprising ways. The snowmen guide travelers and visitors through a Christmas world of over 100 stores and 40 food and beverage outlets, spreading a festive mood at the point of purchase.
At the same time, the magical snowmen as the key visual of the posters and advertisements in the Zurich area invite young and old to the airport. In addition to numerous shopping and dining options, visitors can enjoy a wide range of gift ideas, Christmas events such as a fondue party, and a competition. So no Christmas wishes remain unfulfilled at Zurich Airport.
Zurich Airport is continuing the campaign online and on social media with numerous measures. One component of the concept is, for example, that travelers carry the snowmen out into the world via social media (#lovezrh).
Responsible at Zurich Airport: Eva Moosbrugger, Erich Brändle, Marketing Team. Agency: Rod communication (idea and snowman concept) . Production CGI: Flaeck. 3D communication: Hauser & Partner. Campaign website: Eyecatcher. Production short films: Iceberg Productions. Production snowmen: Brogleworks. Styling snowmen: Sabina Nussbaumer.
