TBWA\ and the SBB invite single people on the Christmas train
Not everyone has someone to celebrate the feast of love together. That's why the SBB Christmas Train is taking off on a very special extra trip. 80 single guests have the chance to spend Christmas Eve together and enjoy a contemplative hour on the road.
When we think of Christmas at home, we think of the smell of freshly baked cookies, a festively decorated ambience and, above all, time spent together with our loved ones. Unfortunately, however, there are also thousands of people living in Switzerland who are alone at Christmas.
"With the Christmas train, we want to connect people on Christmas Eve in a way that only SBB can," says Manuel Wenzel of TBWA\ about the campaign.
By raffle, 80 guests are invited to an extraordinary trip aboard the festively decorated Red Double Arrow Churchill. On board will be a large portion of Christmas magic and one or two surprises.
With over 33,000 employees, the railroad connects people every year, even over the festive season, and underscores its long-standing motto of "at home on the road" in a way that is as new as it is festive with the Christmas train.
According to the press release, the campaign has also met with great interest at 20 Minuten and will be accompanied by several reports and background information until after Christmas.
Responsible at SBB: Myriam Siksou (Head of Group Marketing), Marco Serratore (Team Leader Consulting Marketing Communications). Responsible at TBWA\ZÜRICH: Manuel Wenzel, Bruce Roberts, Titian Walti, Angelo Sciullo, Silke Erschbaumer, Anouschka Tschudi (creation), Alexandra Kellenberger (consulting). Image processing: Ferco Dregelyvarie (detail).
