Hochspannung launches online and social media campaign for Züger
Die Zusammenarbeit von Züger Frischkäse mit der Zürcher Agentur Hochspannung geht in eine neue Runde: Mit der Einführung des neuen Labels «Fresh & Cheesy» werden seit Frühling 2017 auch Online- und Social-Media-Kanäle eingesetzt, um die Marke Züger Frischkäse weiter bekannt zu machen.
The heart of the Züger campaign continues to be the TV spotin which the two Züger brothers appear and demonstrate their closeness to the region and to the dairy cows. Accompanying this campaign, an online campaign was launched this year under the label "Fresh & Cheesy" which provides cooking recipes with Züger products in short clips.
The clips are distributed via various social media channels such as Facebook and Instagram, as well as websites that specialize in cooking and recipes. The young chef Sandro Zinggeler was recruited for the development of the recipes and the preparation. Meanwhile, about 30 clips have already been realized and enjoy great popularity - more are planned and will go online in the coming weeks and months.
Responsible at Züger: Claudia Kuratli. Responsible for high voltage: Alexander Taiganidis, Matthew Katumba, Leandro Disler, Fritz Kreis, Fritz Hanselmann, Nina Wyler, Manuel Ackermann, Verena Gehr, Tanja Kongolo, Melanie Moret.
