Humor instead of kitsch
Matter + Gretener provides comprehensive support for companies and institutions in their marketing tasks. In the case of the Wunderlampe Foundation, with classic communication.
Founded in 2001, the Wunderlampe Foundation fulfills the heartfelt wishes of seriously ill or disabled children. In their difficult and often depressing everyday lives, which are characterized by hospital stays and operations, an unforgettable experience is thus made possible.
To ensure that as many children as possible can forget their limitations for a few hours in the future, Matter + Gretener has developed a new donation campaign for the Wunderlampe Foundation. In order to stand out from the usual donation advertising, this deliberately avoids kitschy sentimentality. Instead, a TV spot and two print motifs show with humor what can happen when hearts' desires come true.
https://www.youtube.com/watch?v=ezmAkvrA5dM
Responsible at the Wunderlampe Foundation: Karin Haug-Bleuler (co-founder and managing director). Responsible at Matter + Gretener: Daniel Matter (Creative Direction), Dominik Imseng (Text), André Schmid (Art Direction), Gianluca Marques (Graphics), Marcus Gretener, Verena Meyer (Consulting). Photography: Christof Schmidt, Ferco Dregelyvari (Post Production), Flaeck (3D/CGI); Film production: Soma, Olivier Egli (director/editing), André Agustoni and Vira E (production). Visual effects: Cloudscape. Sound Design: Federico Bettini/JingleJungle.
