Parking garages do illuminated advertising for VBZ
Ruf Lanz shows: If you travel by bus and streetcar, you can save yourself the hassle of looking for a parking space in Zurich.
Anyone looking for a free parking space in Zurich often sees red. With streetcars and buses, you can spare yourself this frustrating experience. And in addition to saving your nerves, you can also protect the environment. This clear message is conveyed by the latest motif in the award-winning VBZ campaign. On double- and full-page ads in "20 Minuten", later also on posters and on the driver back panels of the VBZ Züri line. In addition, the motif is distributed on social networks (Facebook, Twitter, Instagram).
Responsible at VBZ: Silvia Behofsits (Head of Corporate Communications), Elina Fleischmann (Deputy Head of Corporate Communications), Sherin Varghese (Business Support Corporate Communications). Responsible at Ruf Lanz: Markus Ruf, Danielle Lanz (Creative Direction), Isabelle Hauser (Art Direction), Markus Ruf (Text), Linda Egloff (Consulting), Armin Arnold (DTP). Photography: Rico Rosenberger.
