Content and form realizes international image campaign for SIX
Values such as quality, perfection, trust and security are central to a financial services provider. The customers of SIX also rely on the same values, but they are lived and implemented in a different way. SIX and Content and Form take advantage of this fact.
The core values for retail, hotels, transportation, e- and m-commerce, restaurants and petrol were defined and staged with an emotional and approachable campaign. The campaign was implemented using moving images and print subjects, which have been in use in Switzerland, Germany, Austria and Luxembourg since September: SIX Payment Services. Because quality counts.
Responsible at SIX: Janet Thierry-Wolf, Head Marketing & Communication Merchant Services. Responsible for content and form: Dominik Stibal, Manuela Marty (consulting); Karin Estermann, Marcus Josty, Gianin Walter (Krea); Judith Maurer (text). Production: Viennese living room, Obscura.
