Great cinema in the concert hall for the Musikkollegium Winterthur
Die Agentur Anton&Wolf hat für das Musikkollegium Winterthur eine Imagekampagne umgesetzt und spannt dabei den Bogen zwischen klassischer Musik und berühmten Filmsoundtracks.
Although the Musikkollegium Winterthur is considered one of the best symphony orchestras in Switzerland and was founded as early as 1629, many people still associate it with a music school. To change this and make the Musikkollegium known beyond Winterthur's city limits, the Anton&Wolf advertising agency was commissioned to develop an image campaign. The creative team was inspired by cinema. After all, many people know classical melodies without being able to identify them exactly - from the cinema or from feature films. Anton&Wolf takes advantage of the high degree of recognition of well-known movies to draw attention to the beauty of classical music and thus to the Musikkollegium Winterthur.
The campaign is running now in Winterthur and the surrounding area and includes a cinema spot, posters and a Facebook campaign.
Responsible at Musikkollegium Winterthur: Gustavo de Freitas (Head of Marketing and Communications), Samuel Roth (Director). Responsible at Anton&Wolf: Antonio López (Creative Direction), Thomas Schöb (Concept, Text), Nicolas Vontobel (Art Direction), Stefan Boll (Creative Producer), Désha Nujsongsinn (Graphic Designer), Katharina Göth, Marlene Bürgi (Consulting).
