Roger Federer and his new roommate in the Jura spot from Publicis
"Freshly ground, not encapsulated": this is how Jura summarizes its coffee culture in a short and catchy formula. Publicis also uses this formula in the new campaign with an entertaining TV commercial.
Alongside brand ambassador Roger Federer, a new protagonist surprises the audience: a robot, Roger's new roommate. The robot is a kind of metaphor for our technological age with ever new and sometimes unnecessary innovations that threaten to replace true enjoyment in life - for example, capsule coffee instead of an authentic, freshly ground espresso. In the commercial, the robot technology quickly gets out of hand, but Roger Federer shows in good time and in his usual confident manner who is the master of the house: the fully automatic coffee machine from Jura.
https://www.youtube.com/watch?v=aOs-eI4at8k
The 360-degree campaign started with social media teasers, including a post by Roger Federer on his Facebook page. In addition to the TV commercial, advertisements and other digital advertising media are also used.
Responsible at Jura: Emanuel Probst (General Manager), Edward Charnaud (Head of Global Marketing), Meinrad Kofmel (Head of Communications & PR). Responsible at Publicis: Thomas Wildberger (CEO), Ralph Halder (ECD), Albert Matzinger (Text), Jo-Wayne Peacock, Regine Cavicchioli (AD), Sarah Uhler (Graphics), Candido Righetto (MD), Sandro Looser, Anna Magnaguagno, Karin Schweizer (Consulting), Prodigious (Litho), Cem van der Schaar (FFF/Art Buying), Markenfilm (film production), Russel Bates (director), Simon Drescher (DoP), Heinrich Reinacher, Jacqueline Kaassa (producer), Syndicate (post-production), JingleJungle (sound studio), Remo Buess (photographer portrait), Jonas Spengler (photographer packshot).
