From 0 to 100: Frenetic radio spots for the new Ford Focus

Diesen Herbst bringt Ford den neuen Ford Focus RS+ auf den Markt. Der kompakte Sportwagen verfügt über dynamische 350 Pferdestärken. Ogilvy & Mather Zürich hat für den Focus RS+ ein Radio-Konzept kreiert, das seine Beschleunigung in Szene setzt und zum Schmunzeln anregt.


For a sports car like the Focus RS+, the sprint from 0 to 100 km/h is an important key figure. Acceleration performance sums up the dynamics of a car like hardly any other measured value. For the intended target group, this product characteristic is a rational but at the same time very emotional sales argument. And for Ogilvy & Mather, it was the starting flag for a radio spot idea that approaches the topic from a completely different angle: Using everyday situations in which someone gets furiously excited in a very short time, three different spots dramatize how fast such a Focus RS+ is from 0 to 100.

Responsible for Ford Motor Company Switzerland: Marc Brunner (Director Marketing), Raphael Fasler (Supervisor Marketing Communication), Maya Frick (Communication Assistant). Responsible for Ogilvy & Mather: Thomas Bolliger (CD); Tino Heuter, Marcel Elsener (text/concept); Jonathan Schipper (consulting); Mindshare (media).

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