Migros restaurant and takeaway show how sought-after Café Royal is

With a pinch of humor, the agency communicates content and form to the Swiss population that Café Royal is now also available at Migros Take Away and Migros Restaurant.


The heart of the campaign is the online spot, in which the desirability of Café Royal is staged with an arc of tension between reality and appearance - and resolved with a wink.

Responsible at Migros-Genossenschafts-Bund: Pascal Schaub (Head of Umbrella Brand), Désirée Strassmann (Head of Umbrella Campaigns), Daryl Peter (Project Specialist Umbrella Campaigns), Antonia Wenk (Trainee Marketing Communication) Valeria Marra (Project Manager Media). Responsible for content and form: Dominik Stibal (CEO), Karin Estermann (Creative Direction), Marcus Josty (Art Direction), Judith Maurer, Christine Boje (Text), Gioia Brucker, Jan Löchler, Gianin Walter (Graphics), Dominik Stibal, Nadine Michel, Manuela Marty (Consulting) Anja Schnider (Online), Tatjana Bevanda, Lisa Stämpfli, Sara Schrumpf (Image Editing). Film production: Sebastien Kühne (director), Rocketfilm (producer).

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