Jung von Matt sends "Benni" on a points hunt for Helsana

Helsana's bonus program is on the market: Helsana+ is the name of the app with which you can collect plus points and benefit sustainably. Jung von Matt/Limmat developed a campaign to launch the innovative app.

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To whet your appetite for theAppand raise their profile, Helsana and Jung von Matt/Limmat are sending Switzerland on a plus-point hunt. First and foremost Benni - the main protagonist of the campaign, who is crazy about collecting points. He never misses an opportunity to fill his plus points account and inspire others with the app. With a lot of humor and even more motivation, he shows how and where you can collect points everywhere.

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Whether by being active, taking precautionary measures, joining an association or by being loyal to Helsana: with the new Helsana+ app, Helsana customers can directly collect plus points for life and thus for their own wallets. And for the following reason: Helsana is the only Swiss health insurance company to convert its customers' commitment into cash payments. But not only that. The more plus points, the higher the bonus level and discounts with numerous partners. To whet the app's appetite and raise its profile, Jung von Matt/Limmat is sending Switzerland on a plus point hunt. First and foremost Benni - the main protagonist of the campaign who is crazy about collecting. He never misses an opportunity to fill his plus points account and to inspire others with the app. With a lot of humor and even more motivation, he shows how and where you can collect and benefit everywhere.

The campaign includes two TV spots, print, out-of-home, POS, social media, online and BTL measures. Together with the Helsana+ app, it was launched throughout Switzerland on 2 October 2017. The app was very popular from the outset, with over 20,000 downloads to date. Helsana+ is thus celebrating an extremely successful campaign launch.

Responsible at Helsana:Simon Neuner (Head of Marketing & Communication), Melania Cabanas, Anja Borchhardt (Marketing & Communication), Sabrina Molinari, Roger Sommerhalder, Chantal Baumgartner (Brand & Live Experience), Katja Birrer, Carmen Schmidli (Content & Communication), Pascal Krucker, Ramun Brunner (Digital & Publishing), Livia Alfare (Touchpoint Experience), Caroline Raba (Online & Direct Sales), Christine Schär (Market Analytics & Insights).Responsible at Jung von Matt/Limmat:Wolfgang Bark (Creative Director), Sarah Ming (Concept/Text), Nicole Hoppler (Concept), Cansu Sezer (Concept, Art Direction Digital), David Hanselmann (Art Direction), Christina Wellnhofer (Art Direction) Manuela Tappe (Art Direction Digital), Jumana Issa (Graphics), René Schwarz (Executive Digital Director), Andrea Walker (Consulting Group Leader), Fiona Gottwald (Consultant), Marie-Helene Thornton (Consultant), Kathrin Gautschi (Consultant), Remy-Pascal Bernert (Junior Consultant), Jacqueline Willimann (Junior Consultant).External partners:Production: WirzFraefelPaal Productions. Producer: Stefan Fraefel & Nina Wirth. Director: Sebastian Alfie. DoP: Stehen Fallucchi. Music: Minus8. Recording studio: Tonstudio Z. Jung von Matt/play: Michael Kindermann (Managing Director), Valdita Shabanaj (Junior Producer). Konnex (Media): Monica Jäggi, Peter Döbeli, Judith Bischoff, Marco Berto.

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