Find real gold nuggets with Ovo Rocks and Leo Burnett Switzerland
Leo Burnett Switzerland is launching a promotion where every pack of Ovo Rocks is a chance to win. Each.
If you buy a pack of Ovo Rocks now, you might be lucky enough to find a golden nugget among the fluffy chocolate rounds. That's because there are gold nuggets hidden in 100 packs. The promotion is being advertised online, on pack and following the Ovo Rocks TV commercial.
In the spot of the launch campaign, a skater tries to film the tricks of his buddies, but he doesn't succeed because of the distraction of the ovo rocks. In true Ovaltine fashion, he can't do it better with ovo rocks, but he can do it longer.
Responsible at Ovomaltine: Christina Kieni Römer (Head of Marketing & Sales), Christof Stulz (Marketing Manager), Regula Fuchs-Krieger (Brand Manager), Simon Schiess (Brand Manager). Responsible at Leo Burnett Switzerland: Lukas Tauss, Cla Campell (creation), David Fischer (CD), Martin Stulz (ECD), Michael Gassler, Livia Otth (consulting), Suzana Kovacevic (FFF). Film production TV spot: Halal, Nils Gerbens (director), Boutiq (animation), Prodigious (programming). Responsible at Havas Media: Oliver Nater, Claudia Gantenbein (Media Planning), Andrea Kloter, Hans-Hermann Hahn (Digital Planning).
