The peace lies in the Ittinger
Publicis stages Ittinger with a new motif as a beer for connoisseurs.
Ittinger is the only beer in Switzerland with genuine monastic origins. Since 1982, it has been brewed according to a time-honored recipe at Ittingen Charterhouse, where monks once lived in seclusion. Even today, the precious hops for this premium Swiss beer are grown in the idyllic monastery garden. And the tranquility that has always emanated from the brewery site is also the theme of the current campaign. Because Ittinger is not a beer for fast drinkers. It is a beer for connoisseurs.
The motif, created by Publicis, is used online as well as in ads and posters. In addition, the website was redesigned.
Responsible at Ittinger: Nabil Nasser (Marketing Director), Ann-Christine Heusch, Christa Bray (Brand Management). Responsible at Publicis: Lorenz Clormann (CD), Michael Brauchli (Head of Art), Sandy Pfuhl (AD), Christian Stüdi (Text), Matthias Koller, Claudia Ziltener (Consulting), Eliane Bachmann (Art Buying). Responsible at Prodigious: Tanja Güntert (image processing). Photography: Elizaveta Porodina.
