Y&R Group Switzerland implements another PostFinance campaign
Investing told in a new way - this is how Y&R Group Switzerland is promoting the PostFinance investment funds. The nationwide campaign focuses on investing money for everyone. Two down-to-earth investment stories tell why funds can be the better alternative to savings accounts.
It is addressed to all those who have not yet dealt with the issue of investing money. Whether because of a small budget or a lack of knowledge. In line with the digital banking campaigns already launched for private and business customers, this one also stands out from conventional banking communication with its lively, spontaneous film and image language and attention-grabbing teaser elements.
The advertising media used include TV and digital TV spots, selfie videos of the protagonists, a variety of online media, social media, out-of-home and incentives. Investment stories.ch
Responsible at PostFinance: Ursula Käser, Daniel Mewes (steering); Silvan Merki, Aileen Zumstein (conception); Francisco Moreno, Vassiliki Paidoussi (marketing investment solutions / channel management); Pascal Frey, Andrea Wey, Monika Siegenthaler, Ronny Kupferschmid (realization). Responsible at Y&R Group Switzerland: Swen Morath (Executive Creative Direction), Benjamin Franken (Creative Direction), Stephanie Belvedere (Art Direction, Concept), Anna Leudolph (Concept, Text), Thomas Bosson (Art Direction), Sandro Tschuor (Group Account Director), Tamar Hächler, Romaine Brunner, Livia Hochstrasser (Consulting), Lukas Diem (Strategy), Elias Zurbuchen (Desktop Publishing), Rafael Tucev, Marlon Perini (Programming), Marika Magnuszewska (Graphics). Film production: Shining Pictures, Felipe Ascacibar (director), Leonardo Sanfilippo (executive producer), Alessandra Dolci (production coordinator); photo: Gerd Linnekogel (photographer); script: Domenico Blass (Dialogue).
