Wirz and Mobiliar focus on young people
With humorous YouTube clips, Die Mobiliar and Wirz want to arouse interest in the topic of insurance among young people between the ages of 18 and 26.
The main roles in the six one-minute films are played by Kay and his roommate Lena. A duo that couldn't be more different: he's a lovable klutz, she's a quick-witted model student. When the two meet in their shared kitchen, there's not only something to smile about, but also something to learn.
The clips can be seen exclusively online - Mediaschneider has put together an advertising mix that picks up the young target group where they are: on YouTube, Instagram, Snapchat.
Responsible at Die Mobiliar: Frédéric Zürcher (Head of Marketing Communications), Nicole Bieri (Marketing Communications Specialist), Sarah Pittet (Marketing Communications Specialist). Responsible at Wirz: Livio Dainese (CCO), Fernando Perez (ECD), Caspar Heuss (CD), Heiri Schnorf (AD), Lisa von Radecke and Nico Schläpfer (Graphics), Henrik Zapp (Strategy), Manuela Bührer (Consulting), Antonia Frind (Storyline), Sabrina Schoenfelder (Digital), Désirée Guzzo (DTP), Bettina Fässler (Art Buying). Responsible at Mediaschneider: Nadine Müller (Consulting Group Manager), Martina Garcia (Media Consultant), Nina Hoss (Interactive Planner). Film production: Dynamic Frame: Dennis Ledergerber (director), Luzius Fischer (production), Jonas Fischer (camera), Jonas Ulrich (editing).
