Y&R Group Switzerland goes into power play for PostFinance
As a sponsor of Swiss ice hockey, PostFinance has been ensuring for years that talents big and small can improve and perfect their skills on the ice. A commitment that should also be communicated to the general public.
In the course of the new brand identity of PostFinance the Y&R Group Switzerland has realized a sponsoring campaign with ads and lovingly made TV billboards. While the ads charmingly dramatize the promotion of young talent, the billboards tell stories in which children imitate the ice hockey world of adults in a funny way, acting with great passion for the sport.
The ads and TV billboards will be seen in sports-related environments throughout the country.
Responsible at PostFinance: Ursula Käser (Control); Thomas Zimmermann, Barbara Kälberer (Brand Experience); Pascal Frey, Stefanie Heiz (Realization). Responsible at Y&R Group Switzerland: Swen Morath (CCO); Ben Franken (Creative Director); Sonja Gross, Stephanie Belvedere (Art Direction, Concept), Anna Leudolph (Concept, Text), Sandro Tschuor (Group Account Director), Livia Hochstrasser (Consulting), Elias Zurbuchen (Desktop Publishing/Picture Editing). Film production: Signorellfilms, Riccardo Signorell (Producer/Director), Dayana Signorell (Producer), Robert Ralston (DOP), Elia Maletta (Editor). Photo: Maurice Haas.
