The sofa knows: living room campaign for Ikea

At the heart of the new Ikea campaign are four TV commercials. They show people in living rooms doing what you just do in a living room - working, drinking coffee, reading, accommodating couch-surfing guests. Everything is accompanied by an off-screen voice that comments on what's going on in a well-informed and completely relaxed way. It turns out: the voice comes from the sofa itself - because who knows better what's going on in the living room than the silent observers from Ikea? Without false modesty, the sofa offers itself as the perfect solution in the corresponding situations.

Responsible at Wirz: Samuel Christ (ECD), Florian Siegrist, Matteo Sacchetti (Text), Dominique Magnusson, Niels Schäfer (Art Direction), Jeremy Küng (Graphic), Henrik Zapp (Strategic Planner), Petra Dreyfus, Simone Jehle, Martina Raach, Fabian Nold (Consulting), Erasmo Palomba (Agency Producer). Film: Big Fish (Production), Ric Cantor (Director), Jingle Jungle (sound/sound).