Unikat launched a social media campaign for Lidl in the summer
Under the motto "Take a Lidl Break," Lidl Switzerland launched a summer communications offensive that promoted various typical summer products on classic channels.
The campaign, which staged various humorous relaxation situations on TV and in print, was expanded by Unikat with specially created online films for the Facebook community. The Lidl family also plays a leading role in these film episodes - but users were especially involved by being able to choose between different endings. The response to the six different stories, each with two endings, was impressive: over 230,000 video views, over 6000 comments and over 500 shared videos. Lidl thus succeeded in generating a considerable number of interactions and effectively supporting its classic campaign.
Responsible at Lidl Switzerland: Reto Ruch (Executive Board Purchasing & Marketing), Raphael Werner (Head of Marketing & Advertising), Robert Uwira (Deputy Head of Marketing & Advertising). Responsible at Unikat Kommunikationsagentur: Daniel Meier, Patrick Lienert, Samo Stahler, Manuel Schnoz (creation), Claudia Imholz, Arlene Berchtold (consulting). Film production: Manifesto Films, Zurich: Shannon Mildon (Producer), Charlotte Hottinger (Client-Services), Reto Salimbeni (Director), Andy Jenny, Tino Wohlwend (Post-Production), Pauline Von Moos (Edit), Vienna FX (Grading), Fred Herrmann, Hitmill (Music).
