Numéro10 launches a campaign for Bell's "Bell Cuisine" product line
Pimp it with Poulet: The agency Numéro10 accompanies the launch of new toppings of the Bell product line "Bell Cuisine" with a nationwide campaign.
The bilingual communications agency Numéro10 won the communication for "Bell Cuisine" after a selection process. The first nationwide campaign supports the launch of seven new toppings (beef, turkey and ham cubes, dried meat strips, bacon cubes and two different chicken strips) that are ideal for spicing up any meal.
To emphasize the playful aspect of the product, a "handmade" approach was chosen. Inspired by menu slates, street food and its food trucks, the graphic line is aesthetically reminiscent of an etching and combines handwritten typography with unique illustrations created specifically for this campaign. The message "Pimp it..." refers to customizing dishes to give them a dynamic, modern touch.
Three different videos show the different culinary possibilities offered by the toppings. A poster, print and mobile campaign as well as advertisements in Coop sales outlets round off the launch campaign. The campaign has been running since mid-September.
