Future Connection for System4: When the minibar becomes a reception desk
Life can change abruptly at any time. System4's steel furniture is therefore designed to adapt quickly to new needs. This is precisely what the new Future Connection campaign alludes to.
Yesterday it stood as a minibar in a shared flat, today the furniture (extended by two shelves) is the reception desk of a start-up: The strength of System4 is that the furniture pieces of the Zurich manufacturer brand can be changed quickly and easily. This flexibility is at the core of Future Connection's new campaign. Under the slogan "Life changes. System4 remains.", the transformation of a piece of furniture is depicted in concrete terms on two-part posters. The message of the posters, which are currently hanging in Zurich streetcars and buses, is clear: The solid system furniture is the individual and flexible solution for all phases of life and grows with every company.
System4 is the furniture own brand of Streng Plastic. The Zurich family business, which is known primarily for the production of plastic pipes, has also been producing modular steel furniture for office and home furnishings for years.
