Advico Y&R shows the stone oven bread that needs a lot of rest
Advico communicates the new generation of bread from Migros. The stone-baked breads combine traditional bakery craftsmanship with state-of-the-art production methods.
Due to the above-average dough resting times, the breads stay fresh longer and have a fully developed, distinct aroma. Each bread consists of purely natural ingredients and is made in Switzerland.
In its latest commercial, Advico Y&R dramatizes the peace and quiet that Migros' new stone-baked bread needs to develop its aroma. The off-screen narrator also provides the necessary calm in the commercial. The new stone-baked bread rests for a full six hours, up to six times longer than elsewhere.
Eleven new stone-baked breads are now available at Migros. The new stone-baked breads are presented on freude-am-geschmack.ch. In addition to the TVC, eBoards, ePanels, online measures, advertisements and radio spots are used.
Responsible at MGB: Roman Reichelt (Head of Marketing Communications Directorate); Nadine Hess (Head of Brand Management & Product Range Profiling), Alexander Herrmann (Head of Product Range Profiling), Catia Pérez (Project Manager Product Range Profiling), Marlon Chng (Project Manager Digital Communications), Valeria Marra (Project Manager Media). Responsible at Advico Y&R: Swen Morath (CCO), Susanne Weeber, Kevin Zysset (AD), Linda Solanki (Text), Benjamin Hofmann (Graphics), Andrea Pramor (Strategy), Corina Carabelli, Kerstin Schnyder (Consulting), Elias Zurbuchen (DTP), Marlon Perini (Programming), Filmproduktion EQAL Visual Productions, Lea Rindlisbacher, Annette Hoffmann (Producer), Martin Schmidt (Director), Sven Siegrist (DOP), Massive Amsterdam (Music), Jingle Jungle (Sound), Oliver Bartenschlager (Photography). Responsible at OMD: Daniel Crespo (Account Director), Natalie Rufibach (Media Planner), Verena Wieder (Digital Planner).
