Ice hockey star Nino Niederreiter shows true love for his car

In its new TV commercial, Zurich Insurance combines product advertising and sponsorship for the first time. National ice hockey team forward Nino Niederreiter got behind the wheel for this one.


Zurich Insurance is now advertising its car insurance with a new commercial. "For the first time, we are combining our commercial with our sponsorship commitment to ice hockey," says Andreea Prange, Head of Marketing at Zurich Switzerland.

For this, the national ice hockey player Nino Niederreiter got behind the wheel. In three sequences, he shows how he parks his car without, with a little and with true love. The 30-second TV spot was filmed in Bern and has been on TV throughout Switzerland since September 11.

Zurich has also produced two additional ten-second clips featuring ice hockey stars Eric Blum and Roman Josi and two young boys. The clips are shown at ice hockey events after the normal commercial. Zurich is also present with them on the new SRF format "Eishockey aktuell," which reports on the game after the final whistle. Zurich realized the spots together with the agencies FCB Zurich and Werbefilm.

Responsible at Zurich: Andreea Prange (Head Marketing), Priska Kaspar (Head Campaign & Project Management), Petra Mosberger (Senior Marketing Consultant), Mirko Paci (Digital Marketing Manager), Urs Schwegler (Head Sponsoring & Live Marketing), Melanie Felder (Senior Sponsoring Manager). Responsible at FCB Zurich: Flavio Meroni, Andy Lusti (Creative Direction), Dominik Brülisauer (Copywriter), Olivier Walther (Photo), Cécile Hudgins, Theresa Thanscheidt (Senior Account Direction), Julia Bommersheim, Amaru Schenkel (Consulting). Responsible at Werbefilm Schweiz (film production): Micheel Nwaisser, Patrick Gölz (Director), Federico Dreves (Executive Producer). Other responsible parties: Sound Studio Z (Sound Design).

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