One Marketing: "Your donation moves us" campaign for the Cerebral Foundation
Everyday life often divides families with a child with cerebral movement disabilities. Doing something together - for others a matter of course, for affected families a feat of strength. The Cerebral Foundation makes it possible - One Marketing communicates this with a campaign.
What is an ordinary bike ride for other families is a rare beautiful moment for families with a child with cerebral movement disabilities. A moment that gives joy of life, strength and togetherness. The work of the Cerebral Foundation focuses on developing support services and projects that enable joint activities. These are therefore also the focus of the new campaign.
The first key visual was created in collaboration with an affected family, which, to the great delight of the Cerebral Foundation, agreed to cooperate. It was important to the Cerebral Foundation not to work with actors, because the "real" examples, taken from life, should also encourage other families to undertake joint activities. The Cerebral Foundation is always available to provide active support.
As part of the campaign designed by the agency One Marketing, a TV spot was produced with the company VJii Productions in addition to posters, filler ads, banners and a scatter flyer. This visualizes the main message "Your donation moves us" in emotional images that express the joy of the disabled child: Finally be part of it! Finally no longer being excluded from everything that is fun - and finally all being on the road together.
Cerebral.ch/your-donation-moves-us
Responsible at the Cerebral Foundation: Thomas Erne. Responsible at One Marketing: Nathalie Zeller, Christoph Meyer, Philipp Stamm. Photographer: Jürg Waldmeier.
