On 8 and 9 September, Sihlcity will be all about fashion, trends and styling. With personal style consultations, a styling corner for hair and make-up and much more. The highlight will be two fashion shows by star choreographer Roger Sery. The escalators will be transformed into a spectacular catwalk for prêt-à-porter fashion. All outfits combine pieces from collections that are available off the rack.
The advertising materials from Karling and the professionals from Ansichtsache and Christinger, on the other hand, are tailor-made. With elaborate 3D posters as mega posters, F12 and F200 special eye-catchers were created. What looks like torn out, was created by means of photo reproduction and image processing. Shape-cut and printed attachments made of Vikunyl were folded into a dress like huge paper strips.
In addition to the 3D posters, normal posters, banners, radio spots, advertisements, digital out-of-home screens and flyers are used.