Xess Marketing creates summer campaign for ZSC Lions
Xess Marketing realizes a summery advertising campaign for the ZSC Lions at the start of season ticket sales. Blue-white-red ice creams take center stage and whet the appetite for ice hockey.
Summer temperatures, blue skies - who doesn't love ice cream? Summertime is ice cream time and September 9 is also the start of ice cream time - at least at the Hallenstadion. That's when the ZSC Lions play their first home game.
Eye-catching blue, white and red ice creams draw attention to the start of the new ice hockey season. The three-colored popsicles show the most important arguments for buying a season ticket. The ice season moves into the greater Zurich area on billboards and e-boards in train stations. Advertisements, mobile advertising and a TV spot round off the advertising campaign.
Responsible at ZLE Betriebs AG: Roger Gemperle (Chief Marketing Officer). Responsible at Xess Marketing: Corina Conzett (overall responsibility), Jasmin Offergeld (creation).
