Rhubarb also wants Rivella
Just in time for what we hope will be another hot part of summer, Rivella makes you thirsty for a change.
When Switzerland is thirsty, it reaches for Rivella. But mostly to the classics red and blue. From now on, this poster campaign will provide the impetus to do something different and to reach for the other varieties for a change. The idea for this comes directly from the product: while most soft drinks, for example, taste exclusively of orange, in the case of Rivella mango, rhubarb and green tea it is just a touch - a small, refreshing addition to the unmistakable Rivella taste. And it is precisely this touch that the subjects take and show literally.
Responsible at Rivella: Michael Nussbächer (Brand Manager), Daniel Strobel (Senior Brand Manager). Responsible at Leo Burnett Switzerland: Axel Eckstein (ECD), Daniele Barbiero (AD), Dominik Mätzener and Ramon Alder (Consulting), Suzana Kovacevic (Art Buying); Production: Photoby/Illusion.
