Ruf Lanz shows the constructive Spider-Man for the Museum Haus Konstruktiv
Ruf Lanz promotes Tomás Saraceno's exhibition at Haus Konstruktiv with a straightforward, pointed subject.
The Museum Haus Konstruktiv in Zurich is one of the leading exhibition venues in the Swiss cultural landscape. For two years now, Ruf Lanz has been getting the museum talked about beyond the inaugurated art circles - with campaigns that have already won several awards.
Now the creative agency is responsible for another campaign. It is connected with the first major Swiss solo exhibition of the Argentine artist Tomás Saraceno. At Museum Haus Konstruktiv, Saraceno lets spiders collide with the webs of other spiders and observes the emergence of new, hybrid web structures that remind him conceptually of hypermodern cityscapes or the honeycomb-like structure of the universe.
Museum Haus Konstruktiv and Ruf Lanz condense Saraceno and his work into "The Constructive Spider-Man". The verbal and visual reference to popular culture addresses not only art insiders who visit every exhibition anyway, but a broader audience. The motif works on posters, advertisements, postcards and various online applications. The exhibition by Tomás Saraceno is on view until September 3.
Responsible at the Museum Haus Konstruktiv: Sabine Schaschl (Director and Chief Curator), Andreas Durisch (President of the Foundation Board), Flurina Ribi Forster (Press, Marketing & Public Relations). Responsible at Ruf Lanz: Markus Ruf, Danielle Lanz (Creative Direction), Catherine Martin (Art Direction), Markus Ruf (Text), Armin Arnold (DTP), Linda Egloff (Consulting). Illustration: Catherine Martin.
